The key to a successful MDM initiative isnt technology or methods, its  people: the stakeholders in the organization and their complex ownership  of the data that the initiative will affect.
Master Data Management equips you with a deeply practical,  business-focused way of thinking about MDMan understanding that will  greatly enhance your ability to communicate with stakeholders and win  their support. Moreover, it will help you deserve their support: youll  master all the details involved in planning and executing an MDM project  that leads to measurable improvements in business productivity and  effectiveness.
* Presents a comprehensive roadmap that you can adapt to any MDM project.
* Emphasizes the critical goal of maintaining and improving data quality.
* Provides guidelines for determining which data to master.
* Examines special issues relating to master data metadata.
* Considers a range of MDM architectural styles.
* Covers the synchronization of master data across the application infrastructure. 
Master Data Management
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